Handcrafted for Performance
Industry-Optimized Personas
Custom voices engineered for distinct regional preferences and cultural expectations.
X-Voice
AI Agents Built to Speak in Your Brand Voice
Powered by your brand’s own words, X-Voice helps you deploy AI agents that don’t just sound smart — they sound like you, with your tone, style, and personality.
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Tone
Brand Terms
What it affects: how aggressively the AI enforces preferred terminology.
Simplicity level
Targets reading grade and enforces plain language, short sentences, and definitions for abbreviations.
Grade 5 (very simple)
Why X-Voice?
Your AI sounds like everyone else’s AI.
Generic responses, templated personalities, and one-size-fits-all voices make your brand forgettable. Customers can instantly tell your AI isn’t really “you.”
The Problem
Every interaction with a generic AI agent is a missed opportunity to reinforce what makes your brand unique. While you’ve spent years building a distinct brand voice, your AI undermines it with off-brand responses that could come from any company.
The Stake
When your AI doesn’t sound like your brand, you’re not just losing personality, you’re losing competitive advantage.
Brand Voice Synced
+94% More Human Conversations
Brand Voice Intelligence
X-Voice learns from your website, help center, playbooks, and past interactions to craft an agent that sounds like your team, not a template.
Full Customization Control
Easily adjust tone, personality traits, formality level, and even language preferences to suit your brand’s identity.
Built-in Brand Guidelines
Set up communication rules, upload brand voice guidelines, and define do’s and don’ts so your AI never goes off-script.
Custom-Built Proprietary Voice Library
Your brand voice is a competitive asset.
Anyone can use AI, but not everyone can make it sound uniquely theirs.
Handcrafted for Performance
Performance-Driven Selection
Each voice is tested and refined based on real engagement data and conversion metrics.
Handcrafted for Performance
Exclusive Voice Assets
Access to proprietary voices you won’t find in generic AI platforms.
Brand Consistency
Every interaction stays aligned with your tone, messaging style, and communication standards.
Enterprise Scalability
Built for high-volume workflows, enterprise support, and operational reliability across teams.
Human-Like Conversations
AI voices designed to sound natural, contextual, and emotionally intelligent.
How X-Voice Works
Train, shape, and launch a voice that actually feels like your brand.
Ingest Brand Content
Feed NuRep your website, help articles, scripts, sales enablement docs, and product messaging so it learns how your brand explains itself.
Set Communication Rules
Define tone, approved terminology, simplicity level, compliance phrases, and escalation rules so every response stays on-brand and safe.
Test Before You Deploy
Preview how your agent responds in real scenarios, compare versions, and make edits before it ever speaks to a customer.
Key Features
Your brand voice shouldn’t sound like everyone else’s.
Your brand voice is a competitive asset. Anyone can use AI, but not everyone can make it sound uniquely theirs.
Voice AI Optimized
+92% Better Brand Alignment
Learn from Your Content
Use your internal documents, product content, policies, and chat history to build an agent that’s informed and aligned with your brand from day one.
Actionable Summaries
Adjust tone, personality traits, and conversation style, no coding required. Every aspect of how your agent speaks is in your hands.
Flexible Reporting
Make sure your AI uses the right terms, disclaimers, abbreviations, and brand expressions every single time.
Switch Tone with Ease
Easily switch between professional, casual, empathetic, or friendly tones, so your AI agent sounds just right across use cases, channels, and audiences.
Review Before Using
See how your agent responds in different scenarios before going live, and fine-tune tone, clarity, or brand alignment as needed.
Brand-Controlled Responses
Keep every interaction aligned with your voice, tone, and customer expectations.
Enterprise-Ready AI
Built for scalable workflows, operational visibility, and production-grade deployments.
Human-Centered Automation
AI systems designed to feel natural, conversational, and genuinely helpful.
Brand Controls
Brand-safe by design, not patched in after launch.
NuRep gives teams direct control over the rules that shape every answer, from tone and approved language to clarity level and escalation boundaries.
Control Terms and Phrases
Decide which words your AI should always use, avoid, or explain more carefully.
100% brand terminology consistency goalAdjust Reading Simplicity
Set communication complexity for support, onboarding, collections, or educational workflows.
5 Levels from simple to expert-leaning
Live Brand Controls
Shape how your AI communicates before it goes live.
Always Use
personalized guidance, account specialist, verified support, billing clarity
Avoid
robotic greetings, vague answers, generic upsell phrasing, unexplained jargon
Brand Voice Examples
Think about how these brands speak.
Let your AI carry the voice your brand is known for.
X-Fashion
Trendy, expressive, and made for fashion-first shoppers.
Try asking: Can I change the delivery address of my order?X-Fitness
Energetic, motivating, and casually inspiring, while fitness is made fun.
Try asking: Can I freeze my membership for a month?X-Healthcare
Calm, trustworthy, and built for worry-free healthcare at home.
Try asking: Can I get a refill on my Tylenol prescription?X-Sportswear
Bold and empowering.
Try asking: What shoe do you recommend for beginners?Why It Matters
Consistent voice compounds trust across every customer touchpoint.
Stronger Recognition
Your AI sounds like a natural extension of your brand, so customers remember the interaction as yours, not the platform’s.
Cleaner Team Handoffs
Sales, support, and operations teams can rely on messaging consistency across AI and human conversations.
Faster Launch Confidence
Preview and refine responses before release so rollout feels intentional, measured, and lower-risk.
Ready to Make Your AI Agents Sound Like You?